Case Study
Electro Scientific Industries, Inc. (ESI): Sales Enablement — Right Content, Right Place, Right Time
Electro Scientific Industries, Inc. (ESI): Sales Enablement — Right Content, Right Place, Right Time
Highlights Improved sales productivity and effectiveness through a centralized, easy-to-use marketing content and training source designed for the salesperson. Returned more than 10% of product management hours by nearly eliminating seller information requests, achieving a 4:1 return on investment within the first year. Streamlined product launch process and improved sales competency across the organization with an 84% adoption rate. The C