Effective Stakeholder Engagement for Sustainable Agriculture Challenge Communication of sustainability aspects to customers and the value chain is key to raising awareness and initiating change, bringing people together to discuss findings and create solutions. Goal Create a communication tool incorporating realistic qualitative agricultural and sustainability metrics in anengaging, entertaining and educational way. Solution The educational and interactive game »My Virtual Farm« based on best agricultural practices is conceptualized by experts from Sphera and BASF and programmed and visualized by a third party. In the game a variety of crops can be planted on a virtual farm with a combination of agricultural inputs and practices like fertilizer, crop protectionand soil manag

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