eContact services and VoIPstudio VoIPstudio helps telemarketing and demand generation agency to manage calling costs Background eContact Services Ltd is a special- ised telemarketing and demand generation agency, based in Lanark, Scotland. The service focuses exclusively on clients in the telecom and broadcast industries. eContact works on its clients’ behalf to discover and explore new business opportunities. The service uses a proven process, in which the phone plays a crucial role, with all campaigns heavily dependent on outbound calling. Challenge eContact faced several challenges that made it difficult to manage communications efficiently. Calling traffic can vary widely throughout the year for the organisation as often campaigns are aligned with key events. This fact

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