Case Study

Eco Tv By Bnp Paribas

Eco Tv By Bnp Paribas

Pages 2 Pages

In 2007, keen to share its experts’ knowledge with a wider audience, the BNP Paribas Economic Research Department decided to set up a web TV. Once that decision had been made, the challenge was to produce a top quality programme that was as constraint-free as possible for all concerned. EcoTV and EcoTV Week: two video programmes to showcase the expertise of BNP Paribas’ economists. THE CHALLENGES What can be done to make more people aware of th

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