Case Study

EasyCard – Improving the lives of Citizens in Taiwan

EasyCard – Improving the lives of Citizens in Taiwan

Pages 2 Pages

EasyCard was the first company to use contactless payment cards for the bus, metro and government-run parking lots in Taipei, Taiwan. It wanted to improve the lives of its citizens by offering everything in one card. To do so, the company needed to find a future-proof technology that could turn EasyCard into a lifestyle card that was indispensable to the citizens of Taiwan. “This is a significant milestone for payment cards to include such new services that visibly enhance the consumer experience.” Finding the right technology partner EasyCard recognised that the right technology was crucial to improving the experience for citizens. Gemalto was able to help EasyCard in two ways: by providing the right experience and the right technology. The company has over 15 years’ ex

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