08072019 Customer Story © 2019 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. The Business Challenge The retail food market is fiercely competitive. In the United Kingdom, the market is projected to reach £213 billion by 2022, according to the Global Agricultural Information Network. From supermarket chains to deep discounters, the choice for consumers is vast. Many of them opt for a Co-operative. The East of England Co-operative is the one of the largest. From bargains on biscuits to high-quality goods sourced from 114 local suppliers, it offers thousands of food items in addition to post office, funeral and travel services. The Co-op has a significant property portfolio too, making it a diverse and modern

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