Case Study

Early Investment in Digital Infrastructure Pays O? for KEYE-TV

Early Investment in Digital Infrastructure Pays O? for KEYE-TV

Early Investment in Digital Infrastructure Pays O? for KEYE-TV On April 3, 1997, the Federal Communications Commission (FCC) announced a plan for the conversion of all U.S. high power television stations from analog NTSC to digital ATSC transmission. The FCC awarded each existing analog TV licensee a second channel to deliver digital television signals. Stations were required to put a digital channel on the air no later than mid-2006 or run the risk of losing both their digital and analog licenses. The cost of putting a new digital transmitter on the air averaged several million dollars per station – a signi?cant investment for the larger market stations, and a burdensome one for smaller market stations. Plus, in addition to the capital equipment costs associated with their new digital tra

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