MINDFLASH CASE STUDY: DYSON, LTD. $2 billion global brand increased channel sales from $50 million to $150 million with Mindflash. Overview — Situation: Dyson sought out an innovative approach to scaling and improving product and brand training for its large reseller partner network. Solution: Mindflash was selected to solve the company’s multi-million-dollar reseller training challenge. Dyson’s Mindflash-hosted training program has been recognized as a critical driver in the company’s top-line and bottom-line growth. Results: Dyson U.S. Increased sales in core partner stores from $50 million to $150 million. With Mindflash, we can show everyone how to do something the Dyson way, and then make sure that everyone is equipped to do it. Jesse Hartigan U.S. National Training Manager

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