Uni? ed Advertising Exchange Case Study | Dealer.com Dynamic Results In December, 2013 dealers nationwide who added Dynamic Vehicle Ads and to their existing paid search and display/retargeting strategy saw immediate increases in website tra? c and lead? ow. Compared to those who had previously only run paid search campaigns, dealers saw 47% more tra? c to their site. The tra? c increase resulted in 62% more Vehicle Details Page views, and

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