Case Study

Durham Bulls

Durham Bulls

Pages 2 Pages

1.877.559.4225 | sales@appetize.com | appetize.com CLIENT CASE STUDY Durham Bulls Focus on Guest Experience In 2017, the Bulls examined guest experience and decided they needed to add more ordering options. Their goal was to reduce wait times and provide options so fans didn’t have to miss as much of the game. Their existing POS systems, installed in 2015, was unable to easily accommodate new ordering methods, which launched an intensive two-year search for a new POS system. When paid attendance hit a single-game record in June 2019, this need became even more urgent. Founded in 1902 The Durham Bulls have long been at the heart of Minor League Baseball. Since their inception, the organization has adapted and moved into the modern era. The

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