CHALLENGE Client Success Story Duke Health Duke Smoking Cessation Success Story According to the CDC, cigarette smoking is the leading cause of preventable death in the United States. 1 In 2019, 14% of all adults in the U.S. currently smoked cigarettes and many of them wanted to quit smoking. 2 It’s difficult to quit smoking cigarettes. And it’s a big challenge to help people quit. A big challenge for health systems is getting those people who need help quitting to enroll in smoking cessation programs. Duke Health tackled this problem through a tried-and-true strategy: personalization. Healthcare consumers, just like retail consumers, respond strongly to personalized messaging. 3 To increase engagement in their smoking cessation program, Duke offered patients individu

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