CUSTOMER SUCCESS STORY Customer Overview DTLR has been the leading retailer in the Urban Fashion industry for over 20 years. DTLR retails urban footwear, apparel, and music and currently operates in six regions throughout the East Coast and Midwest. DTLR values the urban lifestyle and is committed to bringing the hottest urban fashions to the streets. With full-time marketing, music, and community outreach departments along with street teams in each region, DTLR sets itself apart from its competitors. DTLR’s community outreach initiatives target males ages 13 to 21, and partners with organizations and programs that assist inner city youth and young adults. Outdated Solution Fails to Provide Needed Retention DTLR’s IT department had been backing up its data using disk-to-disk-to-tap

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