DSE APEX AWARDS FINALIST: RETAIL CREATING AN INTERACTIVE RETAIL EXPERIENCE FOR THE DIGICEL GROUP BACKGROUND Digicel is a leading global telecommunications services provider with operations spanning 31 markets across the Caribbean, Central America, and Asia-Pacific. In February 2013, Digicel opened its regional headquarters in Kingston, Jamaica. The building houses a state-of-the-art retail store with 69 screens that allow customers to che

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