Driving measurable offline bar sales with Heineken Blind Pig June 23, 2016 Challenge Heineken were launching their own spirit flavoured cider - Blind Pig. They wanted to encourage Instagram users to register to receive a free drink sample, but were experiencing high drop-offs from landing page forms. Offline measurement was critical for the campaign, to discover the true impact on offline sales, and learn what targeting and ads worked well for future campaigns. Solution Heineken, worked with Driftrock, and their agency Performics to reach highly targeted customers on Facebook with coupon offers. To deliver a simple, engaging user experience they chose Facebook Lead Ads with Driftrock's realtime lead sync to ensure the customer received their offer quickly. Technology used Facebook Lead Ad

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