Case Study
Driving 70% increase in content throughput at one Fortune 500 corporation
Driving 70% increase in content throughput at one Fortune 500 corporation How Crownpeak DXM increased speed, agility and marketing effectiveness for websites supporting trillion-dollar financial products CROWNPEAK SOLUTIONS y Crownpeak DXM y Crownpeak DQM CUSTOMER OVERVIEW y Regions: NAFTA y Industry: Financial Services IMPLEMENTATION PARTNERS y VShift CHALLENGES y Technical debt y Lack of publishing agility y Limited martech capabilities RESULTS y Launched product site in 1/6th of the time slotted for the project y 70% rise in content throughput y Increased agility lead to improved business outcomes BENEFITS y 22% improvement in Customer Satisfaction (CSAT) y Optimized digital quality and streamlined digital governance processes y Seamless, automatic feature upgrades