Case Study

DRIFT DEVELOPS INNOVATIVE NEW REVENUE STREAMS WITH SNOWFLAKE

DRIFT DEVELOPS INNOVATIVE NEW REVENUE STREAMS WITH SNOWFLAKE

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COMPANY Drift LOCATION Boston, MA INDUSTRY Sales and marketing technology EMPLOYEES 400 GOALS Elevate BI and accelerate product innovation WEBSITE drift.com SNOWFLAKE BENEFITS • B uilt f or c omple x r eporting and analy sis • M ulti-clust er shar ed da ta ar chitectur e with separ a t e st or ag e and c ompute • S ingle sour c e o f truth f or structur ed and semi-structur ed da ta DRIFT DEVELOPS INNOVATIVE NEW REVENUE STREAMS WITH SNOWFLAKE Snowflake makes it easier for Drift to leverage data to bring value to customers and disrupt the market with innovative products.” —ARUN VENKATESWARAN, Senior Software Engineer, Data, Drift SaaS company Drift helps 50,000 businesses generate pipelines and increase revenue. Drift’s Revenue Acceleration Platform combine

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