Case Study

Drakes Supermarkets Maintains Superior Customer Service

Drakes Supermarkets Maintains Superior Customer Service

1 WWW.EXTREMENETWORKS.COM Drakes Supermarkets Maintains Superior Customer Service In 1965, Roger Drake commenced his supermarket retailing career with the Coles Group. In 1974 Roger established his own business by purchasing his first store in Adelaide, South Australia. The company has since grown and now owns 57 stores throughout South Australia and Queensland, with a turnover in excess of $1B and 5500 employees nationally. Drakes Supermarkets is the largest independent grocery retailer in Australia and specializes in supermarket retailing. In addition to their supermarket stores, the company operates a liquor store and several news agencies. The company’s strength lies in operating on the principles of a family business and supporting local manufacturers and suppliers. Roger pr

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