CHALLENGES • Highland Dental was not seeing a clear ROI on their Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaigns • They were not on the first results page of Google or Bing for any of their target keyterms. • Prospective patients on mobile devices were finding Highland Dental’s website, but leaving immediately because it was not mobile-friendly. SOLUTIONS • Sesame PPC Specialists worked with Highland Dental to identify target keywords and create a strategy for their PPC ads. These changes resulted in an average of 89 new patient calls a month. • Within the first month of launching their Sesame mobile-friendly website, Highland Dental’s Click Through Rate increased to 2.84%. • Sesame implemented a new SEO strategy that resulted in a move from #6 to #3 on Google for

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