Harvey Nichols Founded as a linen shop in 1813, Harvey Nichols now offers many of the world’s most prestigious womenswear, menswear, accessories, beauty, and food brands from its flagship store in London and stores in Dublin, Manchester, Leeds, Edinburgh, Birmingham, the Middle East, Turkey and Hong Kong. The Problem Harvey Nichols wanted to merge data from seven disparate data sources into a Pivotal/Market First CRM system to create a single shopper view for marketing and e-marketing purposes. Once they had attained a single customer view, the data then had to be kept in sync thereafter, involving constant cross-matching, updating and point of entry validation. The Solution DQ Global initially provided a data bureau service, using Match de-duplication

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