1 CUSTOMER SUCCESS STORY Doubling Paid Subscription Revenue and Boosting CPMs with AdVantage TM , a Cloudera- certified Platform Overview Quaero helps clients such as ESPN, MSNBC, Keurig Green Mountain, and Bravo gain advanced insight into individual consumer behavior with AdVantage, a first party platform that uses digital data to drive revenue. This knowledge has been instrumental in helping brands improve acquisition, increase engagement across channels, and deliver revenue. An early adopter of Apache Hadoop, Quaero has offloaded many workloads from IBM Netezza appliances to a Cloudera enterprise data hub (EDH) in a strategic move that allows the company to process billions of new data points and gain a deeper, more accurate view of consumers and their behaviors. One media and

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