161 Danforth Street | Framingham, Massachusetts 01701 401-527-7276 (cell) | paula@p2marketingsolutions.com Case Study: Domino’s Pizza “Delivery of the Game” Situation As part of the franchise relationship, branding and general advertising are handled top-down at the national level by Domino’s. While this strategy can be an effective way to develop overall brand awareness, it often lacks a local feel or connection—and can lead to a

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