Case Study
Doggone It, Greentree Is The Cat’s Whiskers
DOGGONE IT , GREENTREE IS THE CA T’S WHISKERS L ike meat pies and tomato sauce, shorts and flip-flops, or barbies at the beach, the dog roll is part of New Zealand culture – and Butch Pet Foods Ltd & Co. has been feeding Kiwi pooches since 1964. From its origins as a cottage industry, started by the Roby family, the company has grown to produce over six million pet food rolls per year, selling to the supermarket chains and corner dairies, a