For more information, visit Dealertrack.com/DMS. DMS UPGRADE HELPS ALDERSON AUTOMOTIVE INCREASE EFFICIENCY Alderson Automotive in Lubbock and Midland, Texas was looking for a way to manage the increasing complexity and cost of their technology. With previous DMS platforms, managers often returned to the dealership after hours and on weekends just to generate and view reports, which cost the dealership money. It was time to make a change or risk losing money to inefficient processes. They made the switch to Dealertrack and, through its versatility and ease of use, Dealertrack DMS has allowed Alderson Automotive to increase efficiency. With easy access to their financial information anytime, anywhere through the DMS’s web-based system, Alderson kept up-to-date with company operati

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