“SciVisum’s key strength is usability. It’s up on the screens so everyone can see the journeys – red is bad, green is good. It’s very clear and very effective,” says Chris Howell, IT Director for Customer Systems at Dixons Retail Group. Working with SciVisum, the leader in dynamic website monitoring, Dixons has been able to build a clear view of how its customers interact with its websites and are gaining huge strides in ensuring every visito

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