Divisional Turnaround A Case StudyRelationship Summary: 2logical has partnered with this world leader in the pharmaceutical industry for years. Two programs that 2logical has helped Pfizer develop are a comprehensive sales management curriculum, and new-hire sales representative curriculum within their Animal Health Division. The Challenge: Pfizer Animal Health is a key division and profit center of Pfizer Pharmaceutical. However, despite the critical importance of its potential contribution to the overall success of the corporation, the division had suffered from a lack of leadership development and the ongoing problems that ensue: low morale, un-motivated work teams, turnover, and under-performing sales results relative to true market potential. These problems were further compou

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