Case Study

DIVISION I (NCAA) University And Viqtory Score Big By Exceeding Military Spouse Enrollment Goal By 175%

DIVISION I (NCAA) University And Viqtory Score Big By Exceeding Military Spouse Enrollment Goal By 175%

Pages 2 Pages

DIVISION I (NCAA) UNIVERSITY AND VIQTORY SCORE BIG BY EXCEEDING MILITARY SPOUSE ENROLLMENT GOAL BY 175% USING LASER-TARGETED PROGRAMMATIC MARKETING! Understanding the challenges military spouses face in managing their career and education within the military lifestyle, a well-recognized Division 1 University desired to extend its program offering to the military spouse community by designing new flexibility and unique structures into their program that would highly benefit the transient realities of military life. Recognizing their lack of experience recruiting and targeting the military spouse demographic, the school sought experts at targeting and building campaigns focused on niches within the military community. NCAA DIVISION 1 UNIVERSITY - THE RECRUITING CHALLENGE • Leverag

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