Case Study
Discovery Channel’s “Shark Week” 25th Anniversary Celebration
Projected shark silhouettes moved menacingly through the pool. The average television series only runs for about five years. So when Discovery Channel’s “Shark Week” marked its 25th anniversary in August 2012, Discovery Channel threw a celebratory event at the Beverly Hilton in Los Angeles, and played host to friends of the network, producers, the press and members of the Television Critics Association. Sharks were the theme of the eve