Case Study www.optilead.co.uk Direct Choice We’ve been working with Direct Choice Insurance since August 2007. The company – now owned by SAGA – sells car, bike, van, home and commercial insurance online.The Solution Optilead established data feeds with 6 different price comparison sites to capture these leads in real-time, profile them and enable Direct Choice to call the prospects they wanted to target immediately. In cases where they are unable to get hold of the prospect immediately, Optilead automatically sends a text message to the prospects mobile number prompting them to call back. These leads were seamlessly ‘blended’ into the Direct Choice call centre, allowing them to use spare inbound capacity to make the outbound calls. The Challenge Direct Choice receive hundreds of

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