Independent Retailers (NFRN) and this project was to be the first in a trial with integrating Digital Signage in independent retail stores, if this project went well there could be massive potential among the other 15,000 stores of the NFRN so the pressure was on to do well. Challenges ‘Falcon News’ wanted our partner to supply and install the Digital Signage solution as well as to create and manage the content. With the display being in a window Mr Sood knew that the screen would need to have a higher brightness than normal commercial displays to counteract the natural daylight. Falcon had a realistic budget in place for a commercial grade solution but wanted it to be as cost effective as possible. Ease of installing the display was also a priority for the store. The store could

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