getmintent.com Combining traditional marketing tactics with digital opportunities, the team at Element provides unique solutions to meet the varied needs and goals of their clients. Both creative and methodical, content is core to Element and they use Mintent’s SEO software to complement their strategy and integrated marketing programs. In the case of one of their clients, a water treatment company, Element was challenged with the measurement of brand awareness within the first year in market. The marketing program included the launch of a new website, optimized and targeted to a specific demographic, along with ongoing campaign management to track keywords, competitors and o-site content generated through public and media relations. The most used features of the Mintent software

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