Digital ad tech company reduces infrastructure management costs by 50% and lowers bid latency to <100MS
Digital ad tech company reduces infrastructure management costs by 50% and lowers bid latency to <100MS
2 PagesEquinix.com CONTENT AND DIGITAL MEDIA EQUINIX CUSTOMER CASE STUDY GLOBAL DIGITAL ADVERTISER Digital ad tech company leverages Platform Equinix ® and managed hybrid cloud services from Unitas Global, reducing infrastructure management costs by 50% and lowering bid latency to <100MS Business overview A global technology company offering a self-service demand-side platform for data-driven digital advertising campaigns wanted to move from a public cloud-only infrastructure to a hybrid cloud solution. It needed more control of its infrastructure and the ability to provide high-performance connectivity to its digital supply chain. Additionally, it required a scalable, consistent global IT infrastructure that could grow with the company, while improving performance to leverage its bid f
