CASE STUDY Diggerland UK Allsafety Ltd trading at Diggerland is partnered with the H.E. Group Ltd. Located in Kent, Devon, Durham and Yorkshire, Diggerland UK Theme Parks is a destination for action, fun and thrill packed family days out. Fun for all ages, Diggerland, with its 20 different rides and drives and an array of additional activities, is the ideal theme park for small to large groups looking for an exciting and truly unique experience. Diggerland expanded into the United States and opened a park in West Berlin, New Jersey in 2014. CHALLENGES Diggerland UK sold tickets through a physical box office at the venue of the theme park. Being an entertainment destination for all ages, the presenter sold multiple ticket types and often offered discounts on a periodic basis. Keeping

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