CASE STUDY Project background Shell Lubricants is the number-one global lubricants supplier.* During a wider campaign to promote Shell Rimula heavy-duty diesel engine oils, the company asked RSK’s communication services team to create a range of new product brochures. The aim was to protect and extend the brand’s leading position with large fleet and small owner-driver haulage businesses. Shell Lubricants wanted new collateral backed up by

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