Determining the Probability of College Enrollment Through Predictive Analytics
Determining the Probability of College Enrollment Through Predictive Analytics
2 Pages©2017 Enova Decisions CASE STUDY Determining the Probability of College Enrollment Through Predictive Analytics Summary: A university that wanted to improve marketing e?orts used predictive analytics to identify prospective students that were most likely to eventually enroll. The Goal: Improve Marketing to Prospective Students How do you improve ROI on marketing spend? The university needed a better way to allocate marketing spend towards pro
