Case Study
Destinations Known
DESTINATIONS KNOWN CHALLENGE How do you get a luxury airline on the radar of global jet setters? SOLUTION You put the world at the users’ fingertips. Kargo’s tap-to-expand carousel enabled affluent fliers to explore all the places they could fly to with the airline. The campaign took off, delivering sky-high engagement and brand familiarity. 8% ENGAGEMENT RATE 1 4x benchmark 47s AVG IN-VIEW TIME 2 3x benchmark 12 point BRAND FAMILIARITY INCREASE 3 TRAVEL Sources: 1 - Kargo Metrics, 2 - MOAT, 3 - Kargo Research, Research Now Brand Study, Campaign Flight: [3/15-4/30/16, 9/1-10/31/16], Statistically Significant at 90% Confidence Level.