Customer Success | Design Within Reach | 1 Customer Success Design Within Reach (DWR) founder Rob Forbes started the company back in 1998 with a simple vision – to make modern design accessible to the public. Forbes had recently returned from London and was looking to furnish his apartment with classic design pieces by Eames and Saarinen that he’d come to love while living abroad only to realize that unless you were part of the “club” – an architect or interior designer – you were out of luck or required to wait months. A direct to consumer channel did not exist, so he created one. He set up shop, ordered 20 containers of inventory, sent out a catalog, and the rest is history. DWR is now a well-established multi-channel retailer, selling the best in authentic modern design

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