Dentsu Aegis Network takes efficiency to a new level with Catalytic Dentsu Aegis Network is a media and digital marketing communications company that is all about innovation. In fact, it’s the company’s corporate philosophy. In that spirit, Dentsu established the Automation Center of Expertise (COE) to ensure the company’s operations remain cutting edge. The Automation COE provides a framework for Dentsu to identify integrated and intelligent automation opportunities to improve its processes and make good on its promise to create new value for its customers and society. Dentsu’s COE partnered with Catalytic to accelerate the automation of selected mid-office media activation processes that hold significant back- office downstream implications and prove the value of automation

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