Dental Support Organization Helps Kids Get Care Inbound Calls Drive Medical Appointments This DSO (who preferred to remain anonymous for this story) was formed over 10 years ago to provide quality dental care to pediatric Medicaid patients. They have since expanded to 25 locations, always with the goal of ensuring every child has access to the medical care they need, all under one roof. Their goal is to help parents get their children the care they need without worrying about the cost. The DSO’s marketing team generates new patients through a wide variety of marketing channels, including paid search and Facebook ads, television and radio ads, and targeted direct mail. All advertising is direct response with a primary call-to-action to call to make an appointment. “Around 80% of patien

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