Case Study Showing off their “Mooves” The Challenge Each year in April, organic cows around Denmark are let out of the barns where they are housed for the winter and put out to pasture for the summer months. The cows get so excited when they see grass that they jump and play, an activity which has been nicknamed the “Dancing Cow” phenomenon. In 2015, 247,000 people journeyed to 75 organic farms in the Danish countryside to witness this annual event, organized by Organic Denmark and sponsored by Arla Foods, a major dairy production company. Last year, Arla recorded footage of the event on both a wireless camera that roamed the farm, and a point of view camera strapped to a cow’s back. After the event was over, they put the footage together into a video for their website. This year, Ar

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