Case Study: Demijohn Marketing Strategy Demijohn was launched in 2004 in Edinburgh and is Scotland's first Liquid Deli selling a remarkable collection of predominantly British products including liqueurs, whiskies, wines, spirits, olive oils and vinegars. There are Demijohn shops in Edinburgh, Glasgow, York and Oxford, there is a thriving international mail order business, and a growing wholesale distribution of products throughout the UK. The company invested in its online presence with a new website (launched 2013) and hired Blinkered to make recommendations to grow the existing ecommerce business. Marketing Strategy to Grow The eCommerce Business Demijohn is a successful company based on a strong brand, and with a very active an

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