The Challenges L&R was a victim of its own success. By relentlessly focusing on its customer needs, it had grown its business tremendously. But then it found itself bumping up against the operational limits of its distribution center. Its existing processes and technology could no longer scale to meet customer expectations and future growth. L&R needed to make some critical decisions. L&R concluded it needed a new facility for distribution and chose to partner with Dematic. L&R looked to Dematic to provide the equipment, software, and guidance to bring the new facility to life. But first L&R needed to get its head wrapped around moving from a largely manual system to automation. Initial plans were made and then scrapped. L&R President, Reilly Murray explains, “We fell i

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