Case Study
Delivering ads based on humidity and temperature to engage users and address their location-specific needs
Delivering ads based on humidity and temperature to engage users and address their location-specific needs
RESUL TS SOL UTIONS CHALLENGES AD VERTISER Objectives How to use the weather to create new business opportunities ? How to run different promotions based on rapidly changing conditions at different locations ? How to deliver the right content to the right people at the right time ? How to reach the largest possible number of potential customers ? USER FL O W Optimization Interstitial Banner Avg CTR · Average CTR of interstitial ads was