DELAWARE VALLEY SPORTS CENTER Problem How does a special interest club increase it’s membership numbers? Solution By using out of home (OOH) to draw in new members with increased awareness. Background Delaware Valley Sports Club (DVSC) had used traditional media and was heavy on radio advertising but needed to diversify the ways in which it was reaching potential clients. Objective DVCS needed to drive more traffic to it’s location. Strategy DVCS needed a campaign that emphasized simplicity through the creative. General market digital displays were also used to highlight specific events such as “Ladies Night” and other daily specials. Plan Details Markets: Philadelphia, PA Flight Dates/OOH Formats: • Static and Digital Bulletins • Flight: May 2015 - October 2015 Budget

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