Case Study
Defenders Case Study
RESULTS $1.5M In paid search cost savings 2% Increase in total conversions 10 Days Total time to value delivery from kickoff State of the art keyword clustering technology from DemandJump’s Traffic CloudTM platform immediately identified paid search campaign inefficiencies and wasted spend for DEFENDERS. Armed with this level of detailed intelligence, teams at DEFENDERS were able to quickly remove and/or restructure trouble spots in the AdWords account based on actionable recommendations from Traffic CloudTM. This resulted in immediate cost savings and increased efficiencies . Within just 10 days of engaging with DemandJump, DEFENDERS saved $1.5M annualized and boosted total conversions by nearly 2%. DEFENDERS is now applying the same clustering technology to identify high-impact