Deckers Brands is a global leader in designing, marketing, and distributingcinnovative footwear, apparel, and accessories for everyday casual lifestyles and high-performance activities. "Since implementing data-driven performance management, Deckers established processes to proactively manage page load speed on its websites. For instance, by establishing performance budgets for all of our sites, including limits to media size and requests per page, the development team has been able to hold others in the business accountable for performance targets. For instance, we defined a threshold for third-party pixels to load within 500 milliseconds, while limiting redirect chains, to create a service level agreement (SLA) that we could enforce."

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