Debenhams – product copy The UK’s favourite department store had an urgent requirement for product copy for a designer sunglasses range. Working via an intermediary, I was tasked with producing SEO-friendly descriptions for Debenhams’ full Ray-Ban range. The brief itself was minimal, and featured merely product codes, basic colourway and product details, and a link to a database of product photos. Using Ray-Ban’s website, I was able to cr

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