While Orca HealthCare has continuously served Vancouver, BC seniors with accessible bathing products since its founding in 2006, precisely how it serves them has changed quite a bit. “When I started the business, I based it on walk-in tubs,” founder Reynald Stringer says, explaining that he used his mobile showroom — a converted van — to drive to residential customer’s homes. “Eventually, though, I figured out that while walk-in tubs were great, the larger market was showers.” So Reynald adapted. He expanded his line of showers, expanded into serving larger clients and, eventually, opened a showroom. Today, Reynald and his team, which includes his sister Joselle, have grown to serve residential, commercial and online customers using a mix of innovative marketing techniques and

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