“We believe in the value of content marketing, creating exciting and relatable food content, and introducing products in a native way. We were able to do all of that with Taboola.” -Jack Neilan, Head of Marketing, DCB Lab CaseStudy DCB Lab Creates Engaging Video Ads for Its Jean Patrique Brand With Taboola Greater ROAS 3.3x HOME GOODSCaseStudy CaseStudy With Taboola’s Video for Sponsored Content, DCB Lab Created an Engaging and Effective Campaign for Jean Patrique COMPANY DCB Lab is a brand incubator composed of marketers, data scientists and creatives trained in brand, direct response, and agency disciplines. Jean Patrique is a 20-year-old cookware institution, selling world class products at sensible prices, acquired by DCB Lab in 2019 CHALLENGE DCB Lab wanted to promo

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