Case Study

Dave Franks “ Pure McCartney VR ”

Dave Franks “ Pure McCartney VR ”

Pages 3 Pages

Digital colorist Dave Franks enjoys helping to deliver bleeding-edge projects, like director Tony Kaye’s VR experience: “Pure McCartney VR”— a five-part series of 3D virtual reality (VR) experiences, produced by Jaunt Studios. Innovation in the delivery of musical content has been a passion for McCartney, so the VR space was a perfect medium for him to collaborate with director Tony Kaye and Jaunt to release these episodes. Each one of them is a unique vignette of Paul McCartney discussing the origins of some of his most iconic music and other anecdotes within environmental montages of his artwork, photographs, and related imagery. All live-action VR footage was captured at McCartney’s rural barn recording studio, and is intermixed with performance footage and music videos fr

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