Datapath x4 a head of the game at sports store. Written by Steed Webzell Founded in Monterrey, Innovasport opened its first branch in April 1999. Over the course of the past 15 years, the retailer has maintained steady growth, now commanding a strong presence in north and central Mexico. Recently, the company decided to undertake an evolutionary change that would rejuvenate its brand. This would include a change of corporate image and the pr

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